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ADIDAS ORIGINALS #mizxflux

December ’14

In collaboration with five fine Copenhageners, adidas highlighted the mizxflux app with an original #storiesbycph campaign developed by MO/PR. With help from the app, each ambassador designed a personal ZX FLUX sneaker inspired by the city and the project was launched through a gallery event, the ambassadors’ own blogs, social media and a supporting press effort.

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