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Danish Football Association

November ’15
For adidas and DBU, the Danish Football Association, MO/PR was proud to develop the launch campaign for the national football team’s new kit before the ever-important play-offs against our neighbour rivals from Sweden. The elements included instore, outdoor, online, tvc, celebrity activation and – of course – a massive press campaign. Unfortunately, our boys lost and didn’t make it the Euro 2016.

Big hugs to all the skilled creatives involved: Michael Noer (film), Christian Gravesen (photo), Ken Hermann (photo), Theis Mortensen (video), Jakob Printzlau (video), Torsten Engsig, Alphaville Pictures and Jonas Hartz (copy).

Screen Shot 2016-07-28 at 16.29.39