DMs Lite

September ’16
For long-time client Dr. Martens, MO/PR developed and excecuted the launch of DMs Lite, a new lightweight line of docs. The project involved activation of the Dr. Martens store in Copenhagen, top influencer endorsement activities and a kick-off concert event at Natbar featuring powerwomen Kwamie Liv and Emma Acs.

Kwamie Lowres-4
Dr Martens event crowd Lowres-4